Managing the budget and the agencies
Advertising spend reached £80,000 a month at peak and was substantially lower in quieter months. I reviewed performance and adjusted spending as demand changed.
Over several years I worked with a number of agencies, reviewing their recommendations against the budget, the customers and what had worked before.
Ad messages and landing pages
I reviewed the searches and audiences we were paying to reach, shaped ad messages and worked on the landing pages. Customer questions and website behaviour helped me identify where product information needed to be clearer.
What I managed
Campaigns
Searches, audiences, ad messaging and agency recommendations.
Landing pages
The product information customers saw after clicking.
Budget
Spend and performance across peak and quieter months.
The result
Google Ads for searches that did not include the company name delivered a consistent reported return of 3.0 times ad spend. That means £3 in revenue for every £1 spent on those adverts.
This figure covers non-brand Google Ads. The wider work also included Meta advertising, agency management and landing pages.