Get more sales from my ads
If your campaigns are costing more than they make, I can help you find out why and improve them. I’ve managed millions of pounds in ad spend and taken loss-making campaigns beyond company targets.
I can help you sell more through your ads, emails and website.
You can bring me in to manage your marketing, deliver a specific project or work alongside your existing team.
My background combines running my own online businesses, marketing leadership and consulting. I bring that experience to helping business owners get more from their marketing. I’m based in Aylesbury, Buckinghamshire, and you’ll work directly with me.

A bit about how I work
2007 The year I started selling online.
Since I started selling online in 2007, I’ve run my own businesses, worked as a Head of Marketing and helped other business owners with their marketing. Across that work, I’ve been involved in both the planning and the practical detail, from budgets and campaigns to websites and customer experience.
That experience has taught me to look beyond the marketing itself and understand how the whole business works. For example, an ad campaign might bring the right people to your website, but they leave because they can’t find delivery information or understand which product they need. Spending more on ads won’t solve either problem. Before recommending changes to your marketing, I want to understand what customers are experiencing and how the business works behind the scenes.
I enjoy getting into that detail with business owners: understanding what you sell, what it costs to deliver and why people choose you. It means we can make decisions with your margins, customers and team in mind, and spend time fixing the things that are actually holding sales back.
If your campaigns are costing more than they make, I can help you find out why and improve them. I’ve managed millions of pounds in ad spend and taken loss-making campaigns beyond company targets.
From welcome emails to campaigns that bring customers back, I can help you make email a substantial part of your sales. I’ve generated millions of pounds in revenue from small email lists.
When people are visiting your site but aren’t buying, I can help improve the product pages, the information they need and the checkout. I also build Shopify stores when you need a new site.
Work out which channels deserve more investment, what needs fixing first and what your team can realistically deliver. I can help you plan the budget and organise the work with your team or agencies.
AI can save time on jobs such as editing product images, checking copy and analysing spreadsheets. I can help you work out where it’s useful in your business and how to use it.
The $20 Assistant, my guide to ChatGPT, takes you through everyday business tasks with instructions and prompts you can use.
Read about the book
Tell me about your business and what you need help with, whether that’s a specific project or working out why your marketing isn’t performing.
Let’s talk